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The 90 Day Plan

Friday, February 26, 2010



SAN CLEMENTE, Calif., Feb. 25, 2010 – Surfer Jodie Nelson has partnered with Emergen-C Pink, The Keep A Breast Foundation and Boarding For Breast Cancer to embark upon a historic mission – to become the first woman to paddle the grueling 39.8 miles from Avalon on the island of Catalina to Dana Point, California. On Sunday, March 28, 2010, Nelson will hope to conquer the race on a solo mission, in an effort to bring attention and raise funds for breast cancer research and awareness. The journey has only been completed by a handful of men solo, and this will be the first attempt by a woman. With a goal of raising $50,000, to benefit The Keep A Breast Foundation and Boarding For Breast Cancer, Nelson will tackle the feat, coined “Paddle With Purpose” on a Stand Up Paddleboard during Ocean Ohana’s annual Catalina Challenge.

According to Catalina Challenge Organizer Chris O’Kieffe: “There have only been three or four men to have ever tackled this feat solo. One of them was Laird Hamilton, the ‘godfather’ of stand up paddling, and the other, Jared Vargas whom paddled the race in 2009, beating relay teams that had three to four men per team. But it’s very uncommon for people to tackle this race solo.”

Nelson, co-founder of The SUP Spot not to mention an accomplished surfer, commentator and highly respected ambassador of the sport, is undertaking this deed to raise money for research and awareness of breast cancer, a disease that has affected people close to her. Her mother is a breast cancer survivor, her aunt is a cancer survivor and one of her dearest friends is currently battling breast cancer. The event typically sees teams of two-four members race on Single and Double Outriggers or Surfskis, as well as Stand Up Surfboards and Paddleboards. In addition to the punishing distance, the past few years have also produced challenging conditions for the competitors. 

“I’m tired of sitting around, feeling like there is nothing I can do,” says Nelson. “I know that paddling almost 40 miles isn’t going to heal my friend or cure cancer, but I know that I can make a stand against this terrible disease that affects so many people. And I am determined to raise money towards research, education, and prevention!”

The partnership between Paddle with Purpose and Emergen-C Pink came easy with Pink’s commitment to making a difference. “Pink is about power, strength, and energy in so many ways and Jodie Nelson’s journey embodies healthy choices for today and hope for tomorrow,” says Emergen-C Brand Manager, Meghann Seidner.  “Since the inception of Emergen-C Pink, a portion of all sales is donated to fund breast cancer awareness, research and prevention efforts with over $200,000 so far donated to The Keep A Breast Foundation. 

Nelson completed the Catalina Challenge race in 2009 as a relay with another woman. “Last year's race was the most physically and mentally grueling thing I have ever done in my life,” says Nelson. “This year I have been training using Emergen-C Pink which offers an electrolyte boost, which is the perfect companion for an endurance mission like this.”

She continues: “I’m setting out to do something that is, for me, super intimidating, unknown, and something that I have a good chance of failing at. But that doesn’t mean that I shouldn’t do it! This isn’t about me. People battling cancer go through similar feelings that are magnified to a much grander scale. They are battling a life threatening disease that is intimidating and unknown to them.” 

Proceeds from Nelson’s “Paddle With Purpose” will go to leading breast cancer organizations The Keep A Breast Foundation and Boarding For Breast Cancer. 
To donate, visit: and to track her epic journey visit

About Jodie Nelson
Jodie Nelson gracefully walks the line between accomplished competitor and soul surfer. Her natural charisma, athleticism and commitment to surfing have made her one of the sport's best and most highly respected ambassadors.  She has received praise for her on-camera hosting at the X Games, Fuel TV, and numerous webcasts, and has appeared on the pages of such magazines as Elle, Lucky, CosmoGIRL!, Seventeen and Jane. Jodie and a business partner recently started a company called The SUP Spot, which focuses on all things Stand Up Paddling.  In addition to her surfing, Jodie is an accomplished photographer, an avid traveler and loves playing guitar and songwriting. She currently resides in San Clemente, California.
About The Keep A Breast Foundation (KAB)
The Keep A Breast Foundation™ is a 501 (c) (3) non-profit organization. Our mission is to help eradicate breast cancer by exposing young people to methods of prevention, early detection and support. Through art events, educational programs and fundraising efforts, we seek to increase breast cancer awareness among young people so they are better equipped to make choices and develop habits that will benefit their long-term health and well-being.
About Boarding For Breast Cancer (B4BC)
Boarding For Breast Cancer is a non-profit, youth-focused education, awareness, and fundraising foundation. Our mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle.
About Alacer Corp, makers of Emergen-C®
For more than 35 years, Alacer Corp., based in Foothill Ranch, California, has been an industry leader and innovator in developing, manufacturing and marketing dietary supplements and nutritionally-enhanced products that support an energetic, healthy lifestyle. It produces over 400 million packets annually of Emergen-C, which is sold in health food stores, supermarkets, drug stores, mass merchandisers and club stores nationwide.

Media Contacts:

Dawn Hamilton                                                               Kimmy McAtee
KHPR for Boarding For Breast Cancer                          Keep A Breast Foundation                       
310.295.1189                                                                 619.200.7916
Jodie Nelson                                                                Justine Chiara
The SUP Spot                                                              Boarding For Breast Cancer                                         
562.754.2034                                                              310.994.4370



Thursday, February 25, 2010

FW: Call for Presentations: California and the World and Ocean 2010 Conference

California and the World and Ocean 2010 Conference – September 7-10, 2010

On behalf of the co-chairs of the international California and the World  Ocean Conference 2010 (CWO '10), Secretary for Natural Resources Lester  Snow, State Controller John Chiang, and Secretary for Environmental  Protection Linda Adams, you are invited to submit an abstract for an oral or poster presentation. This conference, organized by the California Ocean Protection Council, the California Natural Resources Agency, and the California Environmental Protection Agency, will be held September 7-10, 2010 at the Hyatt Regency, San Francisco, California, U.S.A. The
Call for Presentations can be downloaded from the CWO '10 Web site at:
(Instructions for online submission of an abstract are also provided on this Web site.)

As with the previous CWO conferences, CWO '10 will seek the experience, views and innovative ideas of experts throughout California, the United States, and the international community in addressing ocean and coastal resource management issues facing California, other states, or nations. In addition, the conference will provide an opportunity to bring together representatives from government, academia, industry, and the public to share ideas and formulate action strategies for the 21st century. CWO '10 will take place as President Obama begins the implementation of a new national ocean policy and national framework for marine spatial planning. This is an exciting time for ocean and coastal policy in this nation and throughout the world, and participants should use this conference as an opportunity to help stimulate creative approaches to address the ecological, environmental and economic challenges that we face.

Presentations at CWO '10 will address all ocean and coastal subjects that can be applied to resource management and policy. Emerging topics such as climate change impacts, marine spatial planning, marine protected areas, regional ocean governance, and renewable offshore energy will be featured, among other important topics. Presentations should focus on actions that can be taken at the local, state, regional, national, and international levels. We hope to use this conference to help build on work accomplished through Governor Schwarzenegger's Ocean Action Plan and help lay out the vision for the next California Ocean Protection Council strategic plan. We believe it will also help inform our actions with Oregon and Washington in the West Coast Governors' Agreement on Ocean Health and nationally with President Obama's new national ocean policy. This information exchange should be useful to participants from California, other states, and other nations.

Information regarding the OPC Strategic Plan can be found at:
Information regarding the President's National Ocean Policy can be found on the Council of Environmental Quality's Web site at:

If you have any questions regarding the Call for Presentations or the conference in general, please contact Chris Potter by e-mail at or by phone at (916) 654-0536.

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City cleaning up its sewer act

Local groundwater supply sources article

Monday, February 22, 2010

This is why the Columbia River Gorge is so important.

Highest 20% of States by Number of Impaired Waterbodies

Toxic Release Inventory A "release" is a politically soft term for pollution, either by air, water, or land and often avoids coverage under the Clean Water Act by injecting waste into underground injection wells, often contaminating aquifers and other groundwater supplies.  This 'release' inventory is from paperwork filed by the businesses and has little auditing or regulation to oversee the hazards done.  One major form of release is to a Publicly Owned Treatment Works (POTW), where evaporation pools allow for volatile organic chemicals to naturally evaporate into the surrounding atmosphere before being treated in the POTW and then dumped into a nearby river, lake, or ocean.

To see an interactive map of the Toxic Release Inventory for this region, click on the link below to open a Google Map with active pins, click on the pin of your choice to find out more information regarding releases in your area. 

Superfund Sites:

To see an interactive map of the Superfund sites for this region, click on the link below to open a Google Map with active pins, click on the pin of your choice to find out more information regarding Superfund sites in your area.

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Kristian Gustavson receives the American Red Cross "Hero of the Heartland" Award

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Robert Ballard's TED talk is an inspiring, optimistic look at the future hope of ocean exploration

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